Really? Your company doesn’t have an online presence? Can you hear me all the way back in the 1980s?
All joking aside, an online presence is essential in the modern business world if you want to succeed, no matter what business you’re running. I recently read an article that shared 10 great strategies for building and improving your business’s online presence. Here they are:
Create a professional website: Create a website that’s well-designed, which will highlight your quality and professionalism. It’s luckily pretty easy to create a pretty nice-looking website using a service like Wix or Squarespace without any knowledge of coding. Make sure you use plenty of visuals, your messaging and content is concise, and that your design is mobile-friendly.
Optimize your site: Did you create that website? Great! But we’re just getting started. Now it’s time to tackle Search Engine Optimization (SEO), or the science of driving traffic through search engines. You want your business to rank as high on search engines as possible, so this is very important. Start out by choosing 3 to 5 “keywords”, which are words or phrases related to your business and people would search for that would in turn lead them to your website. Make sure these keywords feature prominently on your site’s copy. Many sites offer tools to tell you which keywords you’ll want to use.
Paid ads: No matter how well-designed and SEO-optimized your site is, that doesn’t mean anything if nobody visits it. One relatively easy and actually pretty effective way to drive traffic is through paid search advertising. When dealing with these “pay-per-click” (PPC) ads, make sure you’re utilizing the proper keywords and search terms.
Social media: Social media websites and their apps are an effective and often pretty cheap way to get people to talk about your business. Don’t just focus on Facebook and Linkedin, focus on any social media profile that’s relevant to your business. To engage with your social audience, create engaging, high-quality content that your followers will want to see.
Connect with influencers: Blog outreach means working with bloggers to create genuine, authentic content to promote your business. Reach out to influential bloggers in your niche, and you’ll expose your company to their audience.
Engage in online communities: Communities are made up of people who share the same interests as your business. Online communities are greatly segmented by niche, location, language, and various other parameters that allow you to find a specific niche and make a name for yourself.
Link to your site on directories: Having a profile on a local business directory, as well as a market or industry directory, with a link to your business’s website, is a great way to increase your chances of being seen by leads and customers.
Email: Sign-up forms on your website help you to interact with customers and leads, as well as grow your audience. Use emails for retention and growth, and developing relationships with your customers. Your email list, featuring customer demographics and conversion rates, also offers a lot of valuable information to grow your numbers.
Analyze for improvement: Increasing your web presence isn’t a one-time thing, it’s a long-term process that you can (and should be) continuously improve upon. Use analytical tools such as Google Analytics to track what’s working and what needs to be improved upon.